Benefits Of Hiring An SEO Company vs Doing Your Own SEO


Companies throughout Utah are working on optimizing their digital presence. Some of them are doing paid campaigns while others have just started building their online presence through a website or a social media page to get people to know about the company. While you focus on your flagship product or the services you provide, it is important to understand that your online presence will compliment and take your company forward and must be worked on continuously.

If you have started off doing your SEO yourself, chances are that you are so busy in corporate affairs that you can’t easily manage the entire campaign yourself. There are several reasons why you should hire a dedicated SEO company in Utah; let’s take a look at them below:

Properly Managed Campaigns

If you have hired a Utah SEO company managing your campaigns and keyword optimization, they will properly manage and execute campaigns for the growth of your website’s presence. Considering you have a flagship product related to online product deliveries, a dedicated SEO company will help you optimize for any relevant keywords and improve the Domain and Page Authority of your website so that you always rank in the top 10 of your search results. This essentially will be the biggest generator of leads for your business and help you secure more conversions.

Detailed Competitor Analysis

One of the fundamental parts of any marketing strategy is to study the moves of your competitor. You need to hire an Utah SEO company that will run an analysis of your possible competitors and the strategies they are using for online growth. This is essential because you will need to compete with them on the same keywords and it’s important to understand what they are doing to rank on the search engines. This analysis can also help you add more pages to your website and optimize certain landing pages for better customer retention and lead conversion.

Continuous Link Building

SEO companies are not only more experienced in this domain but they will also help you in building links throughout the web if you hire them for your business. One of the fundamental parts of ranking your website higher in search engines is through link building. The number of inbound links to get from top-ranked websites essentially determines the repute and authority of your domain. It also essentially increases the trust customers have in the services you provide. SEO Experts know the dynamics of this works and they will create campaigns to get you inbound links to increase the page and domain authority of your web portal for better search rankings.


With the above points in mind, it’s important to understand that the goal of any business is to properly provide the services inline with their vision and mission. However, to get more customers and clientele, each business needs to hire an SEO team to run campaigns for their digital growth. You may be an expert in your niche but if you think you can properly run an SEO campaign yourself, you will most likely fail or it will too long to make any noticeable difference. It is better to hire an SEO company for better results and timely optimization of your web portal for more leads and conversions, essentially boosting your business revenue as well!

i4 Solutions is a Utah SEO company that performs digital marketing services for businesses in the U.S.