Factors That Affect The Quality Of Your Website And User Experience
When you design a website, you need to make certain that the visitors that come to your website have good user experience. You will be able to enjoy the expected conversion rates only when your website is professionally designed and when your users find what they want in your website easily without having to waste a lot of time. You should avoid all the factors that affect the quality of your website and the user experience. Here are few such factors that you need to be mindful of when you design your website.
All the below factors could be avoided when you hire the best web design company in Glasgow. An experienced web design company will know how to design a professional and user-friendly website.
Websites that are not mobile friendly is likely to offer poor user experience. Statistics say that more than 50% of the internet users today access the internet through their mobile devices. Not making your website mobile friendly would be a huge mistake.
Is your website taking too long to load? If your website is slow to load and if the page speed score is poor then it will certainly affect the quality of your website and the user experience. If you find the best web design Glasgow service provider that comes with several years of experience, you will be able to get fast loading websites. Experienced web design companies will pay attention to all these factors when building a website. Companies with limited or no experience will just focus on the design appeal because they themselves may not be aware of the issues customers face when the user experience of the websites that they design is poor. When the page speed score is poor or if your website is going to take too long to load then the search engines will also rank your website low as they do not want to give their users poor browsing experience.
Another factor that affects the quality of your website is poor quality content. If your website content is not professionally written by an experienced copywriter, then it could result in poor user experience. The content should be free from typographical errors and grammatical mistakes. Search engines also insist that your website content is free of such content related issues.
Poor formatting of the content will also lead to poor user experience. It is important that you present all the most important information on top so that your visitors will be able to access such information in the first thirty seconds of visiting the page.
Having to make too many clicks before the visitor finds what he or she wants is also an indication of a poor quality website. You need to make sure that the landing pages give all the required information without the user having to click on another link.
Keep all these factors in mind when you build a new website for your business so that you will be able to impress your visitors.