Redirects And 404 – Fix the Most Overlooked Aspect of SEO


Today we are looking at the most overlooked aspect of SEO, redirects and 404 errors. I think you already know Redirection is the process of forwarding one URL to a different URL.

This post will teach you more about redirects and 404 errors. First of all, you should know some important things about redirects for SEO. Here we go.

Are Redirects Bad For SEO?

Are redirects bad for SEO? This is one of the common recurring questions about redirection and SEO. Let’s answer this

It depends but most in case, the answer is NO. Redirects are not bad for SEO but you should do it properly. A bad implementation of redirection might cause loss of website traffic.

Why Should I Redirect?

If you stop using one page and need to move the content from that page to another page also need to get the visitors, you should use a redirect. If you want to be sure the search engines and users that the URL moved permanently to a new location, use 301 redirects.

For example, you like to delete an outdated article from your blog and you would like to redirect that URL visitors and search engines to a new one you can redirect that old URL with a 301 redirect. Note that better don’t redirect URLs to random articles that don’t have anything to do with the old deleted article.

What is a 404 Error?

Search Engines still show some websites even they aren’t available online. When website content has been removed or moved to another URL, the browser will show an error called 404. However, the appearance of a 404 page doesn’t mean the web page is not available permanently, it might be a temporary one. Try these methods if you see a 404 error on web pages.

  • Check the URL is correct
  • Reload the page again
  • Use a search engine like Google and insert the website domain and/or a keyword transcription of the subject matter to find the exact web page to ensure the URL is correct.
  • Delete Cache and Cookies
  • Try the same web page on other browsers

Understand 301 Redirection

301 redirection means the HTTP response status code 301 Moved Permanently is used for permanent URL redirection. If we want to move the old content and it’s visitors to a new page URL, you can use 301 Redirect plugins like 301 Redirects – Easy Redirect Manager By WebFactory Ltd.

Why 301 Redirects – Easy Redirect Manager?

You can find a lot of plugins to manage 301 redirects but we have some solid reasons to choose 301 Redirects – Easy Redirect Manager over others. Here are some.

  • It is free to use
  • Compatible with all major WordPress themes and works well on all major WordPress and PHP versions.
  • You have the option to choose redirects from Pages, Posts, Custom Post Types, Archives, and more
  • It doesn’t make the redirection slow, yes you results will be a Super-fast redirection
  • Import/Export feature for bulk redirects management

Check this review to learn more about the Plugin.

You can use the plugin overhauling or re-organizing your existing WordPress content. We hope this article helps you understand more about redirects and 404 errors.