Get Ready To Spend On Paid Search Advertising For Your Business


Begin with defining your target (or end goal). You may be using paid search advertising to generate more revenue. An example is that your budget on Google Ads could be $1,000, and your objective is to generate two times revenue through using this budget. Alternatively, depending on your industry you may set your target lower. Assume you may simply want to break even. You may only need to build a branding campaign, and you are not concerned with the immediate return on investment.

The next immediate step after setting a target is to install data tracking. With Google Ads and Bing Ads, the platforms would have their own official conversion tracking methods. They are essentially JavaScript based tracking codes that you can install on your website, especially on the pages that are regarded as conversion completion page or thank you pages. Another way to implement tracking is more thorough and covers your whole website. It actually involves the setup of web analytics for your website. First you will install Google Analytics as your default web analytics tool, and connect the Analytics account with the Google Adwords account.

This Google Adwords optimization checklist would provide the necessary information for internet marketers who are to plan their paid search advertising campaigns on Google, set up their campaigns, ad groups and keywords, and eventually start running their ads. Depending on the nature of the business and the size of the marketing budget, an internet marketer may be handling from a tiny amount to a relatively large budget. Reporting has become rather an important aspect when managing a paid search account due to the large advertising budget. The Google Ads platform lets you advertise through keyword search ads, banner/image ads, remarketing/retargeting ads, and mobile optimized targeted ads.

One of the advantages of getting web traffic (or building an online audience) through the use of paid search is you can put your business/website at the top spot of the first page of Google. The downside of doing this is initially you may have to pay a much higher bid than your competitors who are also aiming for the top position. When you compare to ranking your website (or web pages) through organic search results with search engine optimization (SEO), paid search is a relatively quick approach. On top of that, people who decide to click on the first few results (including ads) on Google are very much in the heavy research stage of their purchase of some specific products. They may be ready to buy any time soon.