What really is Sales Automation, and Could It Benefit Us


Many tasks in your sales process are repetitious, yet you know you must complete them in order to keep the cycle going. The sales managers have one set of responsibilities to fulfill, while the sales representatives have another. Aside from being potentially monotonous, these repeated duties are a drain on the time and efficiency of everyone who must execute them. Sure, if they weren’t done, everything would come to a standstill – yet many of them don’t require any human contact at all. PowrLine Sales automation software automates all of these time-consuming procedures that you execute every day, week, or month, as well as additional operations that are prompted by a specific occurrence. This increases the efficiency of everything (and everyone) and has a direct correlation with the money generated by the sales team.

Sales automation might be the solution to all of your sales problems. Sales automation is the use of software, artificial intelligence (AI), and other digital technologies to automate manual, time-consuming sales operations. It tries to control or own the daily, weekly, or monthly obligations of sales representatives and managers. Sales automation improves your company, sales staff, and bottom line in a variety of ways.

  • It boosts your sales reps’ productivity and performance.
  • It boosts your efficiency.
  • It improves the accuracy and speed of your sales process.
  • This ensures your sales leads don’t fall through the cracks.
  • It improves the quality of your sales tasks.
  • Reduces response time, which can increase customer satisfaction.
  • Keeps sales data consistent across your sales organisation (like a small sales team or budget).

Sales automation is dangerous.

However, like with anything, there may be too much of a good thing. You never want to automate every component of your sales process because prospects will perceive it as utterly robotic and soulless. You, as a human, provide vital and irreplaceable components to your transactions. So, if you’re sending out thousands of automated emails or utilising an auto dialer, you’ve stepped over to the dark side. Prospects don’t like being pushed through this sort of equipment, so be careful. With these approaches, you will never achieve high conversion rates, and worse, your organisation will gain an unfavourable image.

What kinds of tasks can be automated?

The generation of sales and other reports is an obvious candidate for automation, but other processes include forwarding relevant information to interested leads, assigning tasks to individual sales reps or teams, forwarding missed calls to a different person, and keeping managers up to date on what each rep is doing.

Lead dispersion

The sales automation engine distributes leads based on zip code, city, state, product of interest, nearest salesperson, and any other criteria you choose. As leads are assigned promptly, this is a critical element for sales teams who sell on the road.