Shopping Online? Great!

But, have you ever questioned yourself?

Now, you might think, “Like what?”

There are two likely options: If you like to shop online or you have to shop online?

Yes, these are two very different questions you need to ask yourself. 

Didn’t understand?

Thinking, how liking to shop or having to shop can make a difference?

It definitely does!

Let us put this straight now.

If you like to shop then it is something you love to do. You admire the online website which offers you cherishing user experience. You can seamlessly walk through the store and get your favorites ordered.

However, if you have to shop online, it’s something like you are considering to shop online even though you have other better choices. The choices being shopping centers, malls, or a stand-alone store. You are opting for online shopping just to save time or rather it is more convenient. 

There’s a fine line of disparity between the two – user experience.

You have to offer a sheer delight to your customers when they come to your online store. Magento 2, being the popular digital store platform, has come up with the idea of an extension to enhance the customer experience. It is the Magento 2 Mega Menu extension. This mega menu is effective in easing the store’s navigation. And when visitors can navigate through your store without a hitch, there’s a high probability that these visitors will be your next leads. 

Let’s dive into the details of the Mega Menu extension for Magento 2.

Key Features Mega Menu Magento 2 Extension

Mega Menu improves the main navigation of a website built on the Magento 2 eCommerce platform. It adds the appealing factor to a site. If you opt for the Mega Menu Magento 2 extension, you will surely be able to catch the eye of the users.

Let’s see what can be the best practices to design the mega menu.

Keep It Less

Don’t jampack the menu while designing the website. Remember, it may be a website for you, but it is a store for the visitors. The visitors want the interface to be clean so that they can easily find the products. It is advisable to keep a minimal menu to enhance the shopping experience.

Put Images And Videos

You can accommodate images and videos in the mega menu. So, use appealing images and videos to grab the attention of the visitors. You can add images in the categories which will make them more relevant.

Descriptive Labels

An eCommerce store has lots of items. Almost every item is a product or service. So, you need to label each item in a way so that the users can quickly scan them. Put descriptive labels. By this, we mean, don’t just add labels like ‘Products’ or ‘Services’. Rather, write two words to name the item so that it is comprehensible. For instance – a product labeled ‘Track Pants & Joggers’ instead of ‘Bottomwear’, and a service labeled ‘Hire Magento Developer’ instead of ‘Hire Developers’. It’s not that tough!

Limit Drop-down List

It is not recommended to put too many drop-downs in the main menu. It is really annoying for the users if they have a tough time clicking through the items. Your main navigation of the store must not make a fuss but ease the process for the users. And yes, group the like items while crafting the main menu. 

Elsner Technologies has developed its Mega Menu Extension for Magento 2. Here are the features –

• CMS blocks can be added to each category individually
• You get full control to position the CMS blocks
• The extension can show or hide sub-categories
• It can provide custom menu label to show in the top menu other than the category name
• The extension also comes with the basic mobile menu design
• The extension is compatible with Magento CE 2.2.x

With this Mega Menu extension, your eCommerce store will surely get a thumbs up from the users. 

Conclusion

Today, the eCommerce business is the most thriving marketplace. Getting a competitive edge in such a situation is very necessary for your business to stand out from the crowd. Mega Menu Magento 2 extension will definitely benefit your business. This extension will effectively curb the bounce rate of your website and eventually help you generate more leads. Add the Mega Menu extension to your online store and witness a rise in the profit margin of your business.