SEO basics: 5 tips and best practices

SEO stands for “Search Engine Optimisation,” which seems vital, but what exactly does it entail? In this post, we’ll go over the fundamentals of SEO and learn about some SEO basics and best practices.

SEO explanation

Search Engine Optimisation (or SEO) is optimising your website for search engines. For example, if you offer children’s clothing, it would be ideal if people could find your website by searching for terms such as “toddler garments” and other similar words.

If you have a physical store, you might decorate the shop window to showcase the things you sell and persuade customers to come inside.

SEO is similar but on the internet. When we talk about SEO, we’re referring to how your website shows in search results online. The idea is to make your website as appealing and informative as a shop window display.

When it comes to SEO, there are numerous best practices to follow. After all, many make a living off of SEO! SEO is all about using the appropriate phrases and providing your potential customers with relevant information on your website. To get started, here are some pointers and recommended practices:

1. Offer helpful product or service information

Consider what kinds of information could be valuable to customers considering your offerings. This could contain product or service alternatives, pricing, and, if applicable, how much stock you have or delivery options. Make sure this information is available on your website so that visitors have a clear grasp of what you have to offer.

2. Use page headers and headings that are concise and meaningful.

Examine the page names and headings on each page of your website if it has numerous pages. Do they convey clearly what a buyer will find on that page? Use a header like “Shoes for Toddlers” if you have a page with information about the types of shoes you provide for toddlers.

3. Include information about your company.

Include “About Us” information such as your contact information, a description of your company, and the areas in which you operate (if relevant). If you have a physical location, mention the address and hours of operation.

4. Examine image and video tags

Because search engines do not necessarily interpret photos or videos in the same manner that humans do, it is critical to use words to help the search engine understand these materials. This also benefits disabled users.

Assume you have a photograph of a yellow raincoat on your website. Instead of leaving the photo file name as “photo1”, “IMG 4583”, or whatever name your camera may have saved it as, consider identifying it as “yellow raincoat” or something equally descriptive.

5. Use descriptive language that your potential buyers can understand.

Assume you know that clients frequently come to your children’s clothes store looking for things in a specific colour or character. Include this type of detailed information when listing your products on your website. For example, a garment description might read, “Sparkly purple unicorn jumper perfect for Autumn nights”.

These five SEO best practices and ideas are all simple steps you can take to optimise your website. You’re making adjustments to assist prospective customers and help search engines better understand your company. However, some people offer SEO techniques that add no value to website users and are merely there to influence search results.

For example, someone may attempt to place invisible text on a page, hoping to trick a search engine into thinking the page includes something different. Keep an eye out for strategies that bring no value to your website visitors and may harm your presence on Google Search in the short and long run.