Smartest Choices in Digital Marketing Process Now


The Meta description describes the page in one or two sentences and should give customers a brief overview of what to expect on the page. Although the search engine doesn’t take Meta description into account, it is important for attracting customers by clicking your preview in the search results. Therefore, it is important that you create it very carefully. Meta description looks like this:

To make sure that search engines display exactly the Meta description you created for a page, it should primarily be: page-relevant, unique to your site, and between 70 characters or 430 pixels and 150 characters or 920 pixels.


Headings, or headings, are used to visually identify the hierarchy and help visitors navigate the page quickly. Headings also play a role in search engine algorithms. Including keywords in your headings contributes to better placement for those keywords. There are six levels of headings: H1-H6.

If you do not have a page title defined, or search engines do not find your title relevant enough, it is possible that the page title H1 may appear as a title in the search preview. H1 should be relevant to the page and unique to your site. Although you should not use more than one H1 header per page, it is a good idea to use multiple H2-H6 headers if they support the visual page hierarchy. The H1 header should be the largest item on the page, then H2, H3, and so on. With the digital marketing agency in India this is important now.

Custom content

Self-content is only visible text content on the page. When writing texts, it is a great help to apply the inverted pyramid approach. This means that the most important information comes first, followed by the rest. The general rule is to keep at least 200 words that the page should contain.

However, keep in mind that keywords shouldn’t be too detrimental to the choice of your words in the text. First of all, it is important to focus on reading your text well. There’s no need to pre-optimize your content by inflating all your keywords when something goes wrong, it just doesn’t work. Such pre-optimization can both reduce your ranking and cause visitors to leave your site.

Internal links

Links transfer authority and relevance from one page to another. This works for links within a site that are called internal, as well as for those outside your website external links. If you want a particular page to be placed in a search engine, make sure that the page receives the maximum authority and relevance from the other pages. An example of a page that holds great authority is the home page. A page is meaningful when it is linked to a topic-related site that uses anchor text to describe the topic.

Structured tags: help search engines understand your content

At a time when the search engines try to determine what type of content is on the page, you can help them by adding structured data markup or structured markup. Structured tags give search engines a significant clue as to what type of content is there. Some such examples are articles, courses, events, job vacancies or recipes.