The ultimate checklist for SEO audit


If you are serious about propelling your e-commerce business or blog, and increase your Google rankings, you’ll need to have an actionable SEO audit checklist. 

You are leaving sales, traffic on the table without a search engine optimised website. 

SEO auditing shouldn’t be challenging; that’s why we have prepped the ultimate SEO audit checklist – PDF is free for download.  

Websites can be complex ecosystems. Many things are going on in the background, articles are published, new code gets written, or links get broken that need repairing. 

Things can go haywire very quickly.

By SEO auditing your website’s; content, back-end architecture, and appeal to visitors.

You are one step further to a high-ranking website—increasing visibility to your products & services to millions of potential visitors every day.

How to perform the ultimate SEO audit.

Now that you understand what an SEO audit is.

It’s time to go through the SEO checklist and diagnose what making your website rank lower than it is capable of.

Firstly, you should perform a health check “website crawl ”with popular SEO programs, readily available online. 

Various SEO programs can crawl through your entire website, and analyse performance issues such as speed, content issues and detect back-end issues. 

It’s a great way to see potential problems to start optimising your website.

This health check will let you know where you should dig deeper. 

Your website’s SEO problems may comprise some or all things on the SEO checklist that will need repairing and optimising. 

  • Perform a website crawl
  • Analyse the website crawl report
  • Implement an SEO audit plan
  • Optimise each factor in the report

Optimise your websites speed performance

You need to get visitors’ attention or risk them leaving quickly, because of slow loading pages.

Your websites loading times significantly impacts your overall rankings if visitors don’t stay long.

You can test your website speed using various website speed tests available online. 

To speed up your website, you should consider things such as;  cleaning, removing & optimising your internal website’s code and optimising site images. 

Popular website & eCommerce builders have add-ons that can speed up your website’s speed. 

  • Run a website speed test
  • Remove redundant code & content.
  • Optimise site images
  • Consider speed optimising apps

Create quality website content

If your website has high-quality, relevant content to your brand or blog niche, you will rank higher than competitors.  

Having valuable content with relevant metadata, keywords without jargon, ultimately attract visitors and makes them want to come back. 

Your website should steer clear of duplicate content and plagiarism. Popular search engines cannot rank websites with the same content, as it will always choose the strongest website with more traffic. 

So, intuitively its best to have unique content. Unique content and writing will make you stand out from other websites.

This is especially true when you are small to medium-sized websites or e-commerce businesses, as your traffic is usually low. By copying content, you are competing with established high traffic websites.

  • Have quality meta keywords
  • Avoid duplicate content
  • Create relevant brand content
  • Create unique & Engaging content

Have a mobile-friendly website

A mobile-friendly version of your website is a fundamental process for building a successful business.

Your routine SEO audit should seriously consider whether the mobile version of your website will need optimising. As search engines know your mobile’s website version’s performance.

A significant source of your traffic will come from mobile users. The user experience should be seamless and easy to use, to avoid visitors leaving your website too quickly.

  • Consider the UX/UI mobile design. 
  • Improve the retention rate of mobile users

Have proper link building architecture

Your websites back-end architecture and indexing quality is another pointer to assess during an SEO audit. Organising website pages and links hierarchically, will rank your website higher in search engines.

All relevant links to your main website should be able to redirect to the same website. Your external and internal links should not be broken. Fixing such links can be done with popular SEO software online.

  • HTTPS & non-HTTPS versions should redirect to your website
  • Consider SSL protection
  • Implement an exact hierarchy site map
  • Fix internal & external links


SEO auditing should become a staple when managing & creating a successful website business if you’re serious about attracting converting customers and traffic. 

Your website may not always need to fix everything in the SEO audit checklist. Still, they are excellent indicators of where to start looking for problems in your website to get to the root cause and find what is making your website rank lower than it could be.  

To download this ultimate SEO audit checklist pdf, for easy referencing, click here.