What is Digital Marketing and how is it useful for businesses?
Digital marketing the process of marketing utilising digital channels and digital mediums. In this process various techniques like Search Engine Optimisation, PPC, email marketing and many other similar techniques are utilised to market the digital products. The Search Engine Optimisation or SEO is an important part of digital marketing which deals with improving the search engine rankings of the websites. Various off page activities are carried out in order to bring the websites on the top of the search engine ranking. SEO is comprised of two main set of activities like off page Activities and On Page activities. The On page activities deal with the content and layout of website. On the other hand the off page activities deal with the external link building.
PPC is another important part of digital marketing which deals with paid ads. The full form of PPC is pay per click and it is a form of paid advertisement for the websites and digital offerings. Big companies like Google have their own platforms related to PPC. Email marketing is also a very important part of digital marketing. Bulk emails are sent to the recipients having details about the products and services which are offered by different companies. It is a very economical way of marketing which requires very limited resources.
There is a great importance of Digital marketing for the businesses. Through the digital marketing, the businesses can market their products on the digital channels and increase their sales and revenues. The traffic on the company’s website can be considerably increased by the use of digital marketing techniques. A good percentage of this organic traffic gets converted to sales, which helps in increasing the revenues of the businesses.
Thus, we have seen in detail, the key aspects of digital marketing and important concepts related to this particular field. There are many good companies like Digital Agency Cambridge which offers the services of Digital marketing and SEO. One can outsource all the digital campaigns to these companies and they will take care of every aspects related to them.