What is SDK Spoofing?
SDK spoofing is on the rise, and criminals have found a new way to break into mobile devices to exploit information and do fake app installations. With this mobile ad fraud, criminals can exploit to steal billions of dollars from app developers and marketers. These applications look legitimate, and it’s not easy detecting ad fraud like this.
SDP Spoofing has become the biggest threat to developers investing in application marketing. Ad fraud is mainly increasing and has the highest payout potential. One of the biggest reasons forthe prevalence of SDK spoofing is that it can’t be detected and prevented easily, unlike other frauds. This high-end masquerading way of attackers make the installations look legitimate, and here’s how they make the SDK spoofing work:
- A series of test installs take place
- Analysis of URLs and parameters
- Analysis of both the dynamic and static parameters
- The fraudster selects a URL to call the SDK for recognition of
- SDK recognizes it as an install event
- It gets registered as coming from a legitimate device
Why is SDK spoofing important?
To detect SDK spoofing, one of the newest ad fraud typesattacking marketers, you need a perfect combination oftechnology, data, knowledge, and people with the right skills. This fiddliest mobile ad fraud requires you to be aware of the complicated tech world so that you can stay ahead and outrank your rivals. It’s good to know about unfamiliar metrics and create a list of publishers you need to exclude and a list of trusted sources to work with. So, it’s inevitable to avoid ad fraudand develop the ability to identify its presence so that you can maximize the efficacy of your advertising campaign.
How to combat SDK spoofing?
The traffic spoofing creates legitimate installs and backend manipulation that requires you to be tech-savvy enough to identify these fraudulent installs and avoid ad fraud. Advertisers aren’t doing enough to fight mobile ad fraud. Advertisers and publishers should work together with transparency. Instead of relying on the other industry players to combat this threat, advertisers should accept the presence of ad fraud and be proactive when identifying bad actors and detecting ad fraud.
Advertisers should take the following measures to prevent the threat:
- Working with publishers and performing analysis required
- Working with ad networks and DSPs to detect ads
- Block the suspicious applications and IP addresses
- Block suspicious regions where fraud is identified
- Check for the odd patterns from publishers
- Check the attribution curve
- Check suspicious IDs
Fighting ad fraud and identifying fraudulent traffic must be considered to get optimal output and continue to grow as a business. The steps discussed above can help you eliminate mobile ad fraud chances, causing your advertising campaigns to lose their effectiveness. Click here if you want to get more comprehensive information about SDK Spoofing.