Why Timing is Important in Every Social Media Ad?
The trend in social media is ever-changing, rolling out new updates even before you have the chance to grasp and adjust to the last update. Thus, you need to constantly reinvent your advertising efforts whenever necessary.
Today, it’s nearly hard to achieve success with social media campaigns that aren’t designed to reach customers at the right place and at the right time.
On particular days of the week and at specific times of the day, netizens are more likely to engage in different content. As such, sending your messages into cyberspace without taking into account your target audience’s preferences is a surefire way to miss out on a lot of opportunities to be seen.
And time is a factor in all of these inclinations.
Timing is of the Essence
The importance of time is one of the most underrated components of today’s social media marketing scene. Social media sites are more clogged with posts than ever before. Thus, the major social media platforms use algorithms to combat the overcrowding.
Here’s a little secret you’ll discover once you’ve mastered the fundamentals of good content: “when” you share is just as essential as “what” and “where” you share content. An efficient advertising agency knows it all too well.
Consider this: the internet is a worldwide playground, with people surfing for stuff to consume 24 hours a day, seven days a week. Only a small fraction of people will see what you write or communicate at any given time, and even fewer will pay attention to it.
You must hit publish or post a new update at the right time. Whenever social media is concerned, don’t make guesses about when it will have the most reach and impact. You need to be certain.
The Value of Engagement
Algorithms are rapidly driving all of the main social media platforms, rewarding posts that generate the most engagement. This means that perfecting your timing — posting at the best times of the day or on the best days of the week – is much more critical.
If you can reach more of your target audience quickly and get their attention when they’re most open to hearing from you, they’ll be more likely to connect with your post by liking, commenting, or sharing it.
Engagement generates its own momentum, and the best way to start is to get your timing perfect. And while we’re on the subject of perfect timing, these are the best times to post on social media platforms according to experts.
Facebook traffic begins to increase at 9 A.M. and decreases at 4:00 P.M., with the highest traffic volume occurring on Wednesdays at 3:00 P.M. It is best to make updates on Facebook between 12:00 P.M. and 3:00 P.M. and to avoid posting on weekends when traffic is substantially lower.
After 11:00 A.M., Twitter traffic becomes more consistent. Monday through Thursday between 1:00 P.M. and 3:00 P.M. sees the most activity. After 3:00 P.MTwitter traffic begins to dwindle, with the highest decline occurring on Fridays after 3:00 P.M. You should avoid posting between the hours of 8:00 P.M. and 9:00 A.M. for the best results on your Twitter advertising initiatives.
Instagram’s algorithm has a lot in common with Facebook. That is, recency is a significant ranking factor. As a result, audience behavior plays a role in posting timings once again.
The optimum time to post on Instagram is between 10 A.M. and 3 P.M. on average. However, depending on what day of the week you post, the level of engagement you receive can vary significantly. Wednesdays throughout the day, but especially around 11 A.M., and Fridays from 10 A.M. to 11 A.M. are the best days to post on Instagram.
The most traffic is generated when you post on LinkedIn before and after work hours (7:00 A.M. to 9:00 A.M., and 5:00 P.M. to 7:00 P.M.). Tuesdays and Thursdays are the best days of the week for posting updates on LinkedIn. To gain the most views, it’s better to avoid uploading content on weekends and to publish information outside of regular business hours.
Around 12:00 P.M., Pinterest traffic spikes, with Saturday mornings being the busiest hour. It’s best to post content on Pinterest between the hours of 2:00 P.M. and 4:00 P.M. or 8:00 P.M. and 1:00 A.M., as these are the busiest hours. Also, you should avoid posting late in the day, particularly between 5:00 and 7:00 P.M.
Final Thoughts
The best time of day to post on social media can be quite surprising. Just because you believe your audience is active at a given time of day does not guarantee they are!
Getting your social media timing just right isn’t just a factor in social media success; it’s more important than ever – and the necessary replies aren’t always evident. You can figure out which time windows are the most ideal to publish on social media to reach more people and engage them with rigorous study and testing. Whatever you post, if you get better at knowing when to post it, you’ll generate better results.
