Common Mistakes When Starting With Social Networks


Are you starting your business on social networks or managing them without the guidance of a Community Manager? Although it may not seem like it, they require a job and driving knowledge. It is widespread to make mistakes when self-managing without preparation, but it is never too late to improve. In this article, I am going to show you common mistakes when undertaking social networks even if you buy cheap instagram followers.

Not Having Defined Objectives

When we develop a new venture or business, we must define objectives. These must be clear, specific, and have a target date. Before opening an account on any social network, you should ask yourself:

  • What type of audience do I want to reach, and what needs will I cover?
  • What type of social networks will I use?
  • What do I want to achieve with my social networks?

Although one of the main objectives of using them is to sell, we must put together the plan to do so. That is defining goals.

Not Having A Content Strategy Or Planning

Once our business’s objectives have been defined, both for networks and for the business itself, we must plan what we want to communicate through our systems. To begin with, we must know the means to have content. We can define it as the data necessary to publicize a brand, product, or service. The following can be mentioned: places and hours of operation, type of services/products, prices, payment methods, etc. That is information that describes the characteristics of the business.

Now that you know what you want to communicate, you should make a publication calendar. This way, you can prepare, in advance, the type of image, text, date, time, and in which networks you are going to publish. You can download the social media calendar template here.

Open More Accounts Than You Can Handle

Wanting to be on all social networks is not ideal. You must open the number of accounts that you can attend. The ideal is between 2 or 3 social networks. It all depends on the type of business and the type of communication you use to transmit, more textual or visual. If you open many social networks and do not update them, you will give an image of carefree.

Open A Personal Account Instead Of A Business Page

This is one of the main mistakes when creating your business account on any social network. The personal profile makes social life, share activities, memes, locations, with our friends. If you use it as a company, you put your reputation at risk since you do not provide trust or veracity. A company page should always be opened if you want to see yourself as a professional. It gives you many benefits: unlimited followers, personalization of your business information, statistics, etc.