What Types of Backlinks Are Beneficial and Harmful for Your Online Business
Gaining top-quality backlinks is an essential aspect of an effective SEO strategy. However, not all types of backlinks are beneficial for an SEO of a business. Poor quality backlinks can also harm the reputation and SEO of a website. To save from such damaging consequences, it is important to know what types of backlinks are useful and destructive for your online business.
Busy Fox is a leading SEO consultant firm located in Gold Coast, Queensland, Australia. The company offers best-in-class White Hat SEO solutions and backlinks strategiesto both businesses as well as private entrepreneurs.
What Influences the Value of a Backlink?
Not all backlinks have the same quality. Some SEO backlinks are more valuable than the rest and some are very bad for SEO. So, here are the key factors that influence the value of a backlink:
The Authority of the Linking Website
Valuable backlinks are generated from reputed, commanding, and quality websites. The links that come from top authoritative resources send positive signals to search engines.
This shows the credibility of your site to search engines and that, in turn, helps you rank high on SERP. Some of the ways to include backlinks are editorial backlinks, guest blogging backlinks, business profile backlinks, and webinar links.
No Follow vs. Do-Follow Status
A publisher can insert HTML code on the page to add a link to their site. It can be either “no follow”, or “do follow”.
Do follow links indicate search engines to give SEO value to them. On the contrary, “no-follow” links tell search engines to provide them less SEO value. This shows that do-follow links send improved signals to search engines than no-follow links.
On-Site Link Location
The placement of the backlink is another important factor that determines its value. A website has several sections, and the place where the backlink appears on it indicates its importance.
Highly valuable links show up in the main body section of the site. Less valuable links appear in the footer, sidebar, or header of the webpage. So, if you are looking to build some top-quality backlinks, always include them in the central body part of a website.
What Are Bad Kinds of Backlinks?
Now that you have got a fair idea of good quality links, now let’s see what are bad links. These are the links that have no value attached to them. They are obtained from lesser-known websites.
A website that gets such types of links often ranks low on the search engine results page. In this way, the presence of bad-quality links can adversely impact the SEO of your website. So, while you work towards building links in your website, you should always avoid creating such backlinks.
Conclusion
Backlinks indicate that you are a trusted and recognized business. They are also useful to rank a website on the top positions of SERP. So, by learning the difference between good and bad links, you can customize your SEO strategies to generate high-quality links for your website.
If you wish to read more on this topic, you can find it on BusyFox.com.au. They publish top quality and updated contents
