The Importance of Tiktok Likes

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The social media market is perhaps one of the most fertile today. Data published indicate that worldwide there are more than 2.6 billion users of social platforms. Although it is true that Facebook, with more than 2.3 billion users, dominates this field of action, it is also a reality that there are new proposals with good possibilities of positioning themselves as leaders of the segment. TikTok is one of them.

This Chinese-owned social network that is owned by ByteDance has as its main feature creating videos in short format, which emulate the functions that Vine had. This property has benefited after said application acquired Musical.ly, considered its largest competitor.

Specialists in digital matters indicate that the speed at which this space of social interaction is growing has set off alerts about the possible leading role that it may play in the immediate future.

Until October of last year in Statista, TikTok appeared with about 500 million users, but according to data from Sensor Tower, it already has around 800 million worldwide. This is why the tiktok likes can really change your mode of online business.

Things your brand should consider

These numbers should not be indifferent to the brands, which could have before them a new ally in their complex task of conquering younger consumers.

With this in mind, we share 5 aspects that your brand should consider about the fury that TikTok is generating:

His great proposal is putting the consumer at the center

The great attraction of TikTok is that it offers its users the possibility of becoming “artists” for a few minutes and gain reach by sharing their lip sync video with popular songs on other platforms such as Twitter, Instagram and YouTube.

This ease of creating content for users has made other platforms try to copy it, which is why Facebook launched Lip Sync Live last year or as Snapchat that launched the Lens Challenges.

From YouTubers to Tiktokers

Through 15-second videos, users seek to become references within this platform that grows exponentially in terms of subscribers. In fact, Statista points out that in December 2018 the application added 75 million new users, a surprising increase of 275 percent, compared to the same month of a previous year.

The new vehicle to reach the mobile consumer

TikTok is the second most downloaded application in the Apple App Store and in Google Play. According to Apptopia, through these application stores, the social network added 75 million new users in just one month. With this, TikTok was in second place in downloads until November 2018, behind WhatsApp, although ahead of Messenger, Facebook and Instagram.

Users wanting to buy

The platform is still in a very early stage of capitalization through the sale of advertising; The platform is profitable thanks to the sale of emojis and digital gifts that users can buy to share with other profiles during live broadcasts. In this regard, user spending on purchases within the same application increased 275 percent between October 2017 and October 2018, according to Sensor Tower.

So are the users

Data from the company itself indicates that 50 percent of users are over 24 years old; 60 percent are women, and just over 40 percent live in first- and second-tier cities. In Mexico there are currently about 19.7 million users.