WHY FACEBOOK CHATBOTS ARE A MARKETER’S BEST FRIEND

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Facebook chatbots are slowly becoming a force to reckon with. And if you fail to become an early adopter of this technology, you may get left behind. 

Many brands, industries, and marketers have realized the potential of this technology and are utilizing it to their advantage.

Statistics predict that eighty percent of businesses would have adopted the use of chatbots by the end of 2020. 

As a marketer who is looking to help his/her clients improve their business, becoming best friends with this technology will provide you with an edge over your competitors.

But why should you even consider using or learning about Facebook chatbots? What are the benefits that come with utilizing this AI tech in your marketing campaign? What is the chatbot fuss all about? 

Well, in this article, we’ll be showing you four reasons why chatbots are a marketer’s best friend. Without further delay, let’s get down to it:

SUPERB ENGAGEMENT

Every business wants to attract and keep their customers’ attention. When a business has high engagements, their chances of boosting their sales grows significantly. This is the primary reason why social media marketing exists.

Through the use of Facebook chatbots, marketers and businesses can keep and nurture their customers’ interests. 

Visual content such as images and videos can be integrated into the bot to keep your customers interested in your brand and products.human-like-conversations-with-bots-e1553248166188
ENHANCED OPEN RATES

Think emails have the best open rates? Well, think again. The percentage of people who prefer to engage with chatbots have grown tremendously over the years. 

Also, studies have shown that people tend to open their social media messages more than they check their emails. This simply implies that messaging is now the preferred method of interaction.

Chatbots offer and elicit immediate and interactive responses. Many people online are quite impatient; they won’t wait for long to get their answers. 

As a business or marketer, providing your customers with immediate solutions to their problems is definitely one of your highest priorities.

You can use a chatbot to achieve this. Your chatbot can be setup in a way that allows it to ask questions and provide answers in real time. 

Consumers love systems like this as they won’ have to go through the ordeal of endless explanations. They just say what they are facing and get direct answers to their problems.

GATHER AND ANALYZE DATA

As a marketer, you will always be in need of customer data. This is essential as it helps you to adjust and enhance your marketing campaign. 

Chatbots can help you acquire this data. Built with the notion to understand human behaviour as well as analyze customer data, Facebook chatbots are the perfect tools for you. 

Leading retailers such as Personally Presented use chatbots to collect customer insights such as device type, user location, browser, and more can help you provide customers with a more personalized experience. This data can also be used to target potential customers and increase user engagement.

Chatbots have the ability to acquire and analyze this data. You can then take the data, work on it, and use it to make better marketing decisions.

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LEAD NURTURING

With the help of chatbots, you’ll have the ability to easily identify your target customers. 

This is due to the fact that chatbots helps predict the customer’s buying journey and automates the initial process of getting more leads.

With information such as gender, price range, location, characteristics, and more, you’ll be able to target the right potential customers. Doing this will save you money, time, and stress.

To make things even better, bots will always be there to engage with potential clients even after the first contact has been made.